HelloFresh Australia & New Zealand CEO Tom Rutledge. Photo / Supplied
International ready-to-cook delivery company HelloFresh has launched in New Zealand.
The Berlin-based company offers a wide range of home cooked dinners with a different approach to recipe development.
Tom Rutledge, HelloFresh Australia & New Zealand CEO, said they were looking forward to offering Kiwi customers a new meal kit experience.
"We're very enthusiastic about bringing HelloFresh to New Zealand, mainly because we will be working directly with the Kiwi produce that we know to be the envy of the world. Beyond that, our NZ customers are going to have a very direct say in the recipes we send and what works for them the most at dinnertime," Rutledge said.
The company, which also operates in the UK, United States, Australia and other countries in Europe, has tailored its popular service to satisfy Kiwi demands, with local produce at the heart of their meals.
