A new jetpack on sale at a UK luxury department store hints at the possibility that Iron Man could soon be more than just a comic book character.
But the device, created by former commodities trader Richard Browning, doesn't come cheap.
Retailing at Selfridges for a cool £340,000 (NZ$480,000), this product is reserved specifically for the Tony Starks of the world.
Browning contraption, which worn as a bodysuit, has been some time in the making, attracting significant investment from Silicon Valley.