European Court of Justice ruling opens floodgates as more than 1000 people, some with a criminal past, and companies demand negative references be taken off the internet search engine.
The attempted murder of an entire family, an actor's affair with a teenager, and tax dodging are just some of the things that people are asking Google to hide.
The search engine has been inundated with more than a thousand take-down demands in the past few days, triggered by a European Court ruling last week giving people the right to be forgotten.
Half the demands made in the UK are from people who have a criminal past, such as one man who is trying to remove links to information about his conviction for possessing child abuse images, according to a source close to Google.
One person is trying to remove a link that reveals a conviction for cyber-stalking, while another wants links to information about tax offences erased.