Of course it was all fake news. But it did prompt a slight spike in Apple's share price, due to bots, or automatic computer algorithms buying up the share as most humans wouldn't have believed the story to be legitimate.
Some Dow Jones followers initially thought the newswire might have been hacked but it appears a "technical glitch" was to blame for the newswire's algorithms getting a bit muddled up.
The company issued a statement to dedicated Apple site 9to5Mac, which first reported on the drama.
"Please disregard the headlines that ran on Dow Jones Newswires between 9:34AM ET and 9:36AM ET," it said. "Due to a technical error, the headlines were published. All of those headlines are being removed from the wires. We apologise for the error."