Shoppers should give to charity not beggars in the lead-up to Christmas, says Retail NZ.
General manager for public affairs Greg Harford said begging could often become quite aggressive and "interferes with retailers and shoppers carrying out their business".
"We absolutely acknowledge that there are people in the community who genuinely need support, but we have a comprehensive social welfare system and a number of charities operating in the community to provide that support," Harford said.
"It's a natural reaction to want to try and help people, but the best way to help those in need is to donate to a charity that supports those who need help."
Research by Retail NZ and Otago University showed there were more than 16,900 incidents of begging in the last 12 months, with more than 2,100 issues reported to the Police.
"There is really no place for begging on the streets of New Zealand, and the best way to discourage it is by supporting charities which can assist those in need".
Major Pam Waugh, national manager of Salvation Army Welfare Services said the organisation appreciated Retail New Zealand's encouragement for people to give to charities this Christmas, "at the same time the choice to give to beggars is a complex and personal one".