It's been a staple on cheese platters for centuries, but in surprising, and utterly devastating news, the beloved soft cheese you know may become a thing of the past.
Despite the fact 360 million wheels of camembert used to be produced annually in France, and it's the nation's second most popular cheese, le fromage is changing.
Genuine camembert, aka the real-deal stuff from Normandy in France, has to undergo a strict process for it to be PDO (French Protected Designations of Origin) certified.
Bloomberg reports: "A PDO Camembert de Normandie must be made with unfiltered raw milk with a fat content of at least 38 per cent that comes from cows from France's northern Normandy province, fed under strict conditions - grass and hay from local pastures. The milk must be hand-ladled in four or more layers into specific moulds. Milk is transported no farther than the distance that cows can slowly dawdle in search of a fresh blade of grass."
Look, it may seem like a deal and a half, but there's a reason the stuff is as magical as it is.