Forest Research announces new brand

The Crown Research Institute formerly known as Forest Research has announced that it will now be operating under the new trading name of 'Scion'.

Chief Executive Dr Tom Richardson said the biomaterial science capability at Scion springs from a long history of research into plantation forestry, wood and fibres.

"The name 'Scion' speaks of inheritance and new growth, which is what our biomaterials strategy is all about – we are building on the legacy of our past to create a new kind of future," Dr Richardson explained.

"We have extended our expertise in forestry and wood science to facilitate the development of new biomaterials made from renewable plant resources, that can be used as alternatives to non-renewable products," says Dr Richardson.

The organisation officially launched their Biomaterial Futures strategy in 2003.

Dr Richardson said Scion's business model recommits the organisation to their traditional roots and the organisation will continue to provide R&D for the forestry sector.

Minister of Crown Research Institutes, Hon Steve Maharey, said Scion is not just about having a new name - it signifies a new effort to move beyond current horizons.

"The new brand makes a bold statement about the organisation's commitment to build on existing expertise to develop new and innovative products for the benefit of New Zealand's forestry sector and the wider New Zealand economy," Mr Maharey said.