Fruit has become cheaper and vegetables more expensive, according to Statistics New Zealand's latest food index.
Fruit prices fell 5.2 per cent last month, lead by cheaper avocados and strawberries, contributing to a 0.2 per cent fall in overall food prices.
Avocado prices fell 29 per cent in July, coming off a near-record high in June, and strawberry prices fell 23 per cent. The average price for a 250g punnet of strawberries was $5.92 in July, compared with $7.71 in June.
Statistics New Zealand consumer prices manager Matthew Haigh said strawberries were "unseasonably cheap" for this time of year.
"They typically reach their lowest price in December, but are dropping in price due to more imports from Australia," Haigh said.