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Fifty, filthy rich and cool: How Nike won the cultural marathon

By Vanessa Friedman
New York Times·
12 mins to read
Fifty, filthy rich and cool: How Nike won the cultural marathon
Fifty, filthy rich and cool: How Nike won the cultural marathon

For its 50th anniversary this year, Nike could have done a lot of things. It could have done what many fashion brands do and had a series of enormous parties in multiple capitals around the world with special guests like LeBron James and Billie Eilish and Naomi Osaka and Travis

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