A group of Far North women are preparing to harvest their first crop of hemp later this month.
And they were quick to quash any suspicions they were about to become drug runners.
Tui Quaqua Te Paa and Aorangi Logan, of the Koe Koeaa collective which planted the crop in December, were at pains to emphasise that the hemp plant contained negligible levels of THC (0.35 per cent) so was of absolutely no use to anyone wanting to ingest it to get high.
"It's about educating people, getting away from that perception of dope," Mrs Te Paa said, adding that hemp seeds provided a cheap alternative food source that was healthy, natural and full of nutritional value.
"The seeds are full of omega and vitamins. You can have them raw or as oil on your salad, for example," she said.