It's difficult to overstate how excited car enthusiasts are about this machine. Ford rarely makes a bona fide racecar. When it does, the company resurrects the GT moniker from its brightest moment: when it pledged to beat Ferrari at Le Mans in the 1960s and promptly did just that-four years in a row.
Ferrari, which makes about 7,000 cars a year, has the industry's most notorious and arcane screening system. The company and its dealers essentially maintain a system of rolling waiting lists. Preference is given to those who already own one of its cars or at least belong to a Ferrari club. Interested drivers are often encouraged to buy a used Ferrari before getting a crack at a new one. Flipping a vehicle gets you blacklisted for life.
As in any thoroughbred business, net worth is merely a prerequisite for Ferrari ownership: Commitment and decorum are the only true considerations.
Ford's application, however, is refreshingly different.
It appears to give priority to Ford fans, specifically those who excel at social media. Early on, the document asks if the applicant owns a Ford, uses Ford vehicles in a business, or supports Ford-affiliated charities.
Then the company gets down to marketing. It prompts: "Briefly describe your role as a public influencer" and asks for online profiles, blog posts, videos, and specifics on "your audience demographics. " Ford goes a step further, prompting applicants to express why they would be "a good Ford GT owner" in a 60-second video posted on a public-facing site such as YouTube or Vimeo.
Briefly describe your role as a public influencer.
Neither age nor income is mentioned. While Ferrari's system is blue-blood, Ford's is almost blue-collar. It's for the Mad Max fans, not the Maranello faithful. In other words, it's tuned for people who might buy a more pedestrian Ford, a regular car with far less than 600 horsepower. After all, that's the whole point of making something like the GT.
And of course, the whole application exercise is pumping a pile of free content into Ford's own marketing machine. In the "Terms and conditions" fine print, the company notes that applicants may be asked to participate in promotional activities.
In the text box left at the bottom for additional arguments, we made our final case for ownership: We pledged never to buy a Ferrari.
What happens if we win? We'll settle for $450,000 ... from qualified buyers, of course.
- Bloomberg.