A Facebook page called "I Love America" and featuring patriotic themes, rippling flags and pro-Trump memes was closed Monday after it turned out to be run by Ukrainians.
Facebook took action against the page - which had 1.1 million followers - and several affiliated ones after a report in Popular Information, a politically themed online newsletter, detailed the page's Ukrainian management and remarkable reach. The report said "I Love America" was founded in 2017 but had moved heavily into pro-Trump content and conservative memes in recent weeks, building a huge audience in the process.
Data showed that the "I Love America" pages collectively generated tens of millions of "interactions," a metric capturing how many people like, share or comment on a post, on par with several of the largest American news sites. "I Love America" also reposted memes from Russian sources, such as the Internet Research Agency, the St. Petersburg troll farm that faces criminals charges stemming from its efforts to manipulate the 2016 presidential election.
The problem of foreigners controlling political pages aimed at Americans is a persistent issue on Facebook. Macedonian businessmen ran the "Vets for Trump" Facebook page for several months after one of them hijacked it in March. It took until August for the longtime administrators - who were in fact veterans who supported President Donald Trump - to regain control of the page.
Facebook initially did not act against "I Love America," according to Popular Information, which quoted the company saying that it didn't violate the platform's rules against "coordinated inauthentic behaviour." After the story spread widely on Monday, Facebook removed the page, citing alleged violations of its policies against spam and fake accounts.