Instagram's head, Adam Mosseri, said the change was designed to minimise the stress of posting online, where users can fixate on how many "likes" their videos draw.
"We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about," he said earlier this year.
The decision threw the world of Instagram influencers into a panic, with many worrying that the change made their business model unsustainable.
"If you think this is okay you can f**k off, it's actually a sad day for those who have Instagram as a job," she said,
"I've put my blood sweat and tears into this for it to be ripped away, it's not just me suffering too, it's every brand and business I know. Instagram isn't even doing this for mental health they're just doing it so they can control all engagement so more businesses run their adverts through Instagram essentially giving them more $, they don't care about your feelings."