It's a familiar name, but it's certainly not a familiar look.
Well-known battery company Energizer has branched out into the smartphone world and is bringing out some interesting looking devices to market.
The phones are made with French telecoms company Avenir, but Energizer has slapped its famous name on them. And to really drive home the point, it has made battery life a major focus of a particular concept device.
Among the line of phones on show at this year's Mobile World Congress is the Energizer Power Max P18K Pop. And it's certainly something to behold.
The 18K in the name is a nod to the fact that the handset is basically a solid 18,000mAH battery with a smartphone stuck on it. Because who needs the option of a portable power pack when you can just have one permanently embedded in your phone?