Elon Musk is struggling with his own pledge to get a better handle on his use of Twitter, posting a version of an Adolf Hitler clip that lampoons fund managers who are betting against his company.
The Tesla chief executive officer on Sunday tweeted an often-parodied clip from the film "Downfall." In Musk's version of the movie about Hitler's last days, the dictator is a short seller haranguing his aides about losing money at every turn because Tesla's shares are rising with the growing success of the mass-market Model 3 sedan.
Tesla last week reported better margins on the Model 3 in the second quarter, as well as a lower cash-burn rate. That and the promise the company would be able to turn a profit in the remaining quarters of the year sent the stock soaring. Musk also apologised for his disparaging comments to analysts on a previous earnings call, easing concerns among investors.
Musk is well known for his use of Twitter, for both amusing comments and outbursts that have weighed on the electric-car maker's stock. In a recent interview, he pledged to try and limit how he engages with people criticising him or his company on the social media network.