Elon Musk has revealed how deep into the matrix he believes we are at a technology and media conference in California.
The Tesla chief executive raised eyebrows at Recode's Code Conference by saying the human race is probably made up of characters controlled by an advanced civilisation.
Musk said games are on a trajectory to being indistinguishable from reality, so who's to say life as we know it is reality.
"The strongest argument for us being in a simulation probably is the following. Forty years ago we had pong. Like, two rectangles and a dot. That was what games were.
"Now, 40 years later, we have photorealistic, 3D simulations with millions of people playing simultaneously, and it's getting better every year. Soon we'll have virtual reality, augmented reality.