The overall pattern from My Food Bag households was an uptick in their Bargain Box (lower cost) offering and customers trading down to smaller bags at a cheaper price point.
It doesn't take a rocket scientist to point out that the squeeze on many households is becoming clear to see, whether in the form of food prices, energy costs or mortgage costs.
So the question is: When will the Reserve Bank of NZ start to acknowledge or become concerned around the outlook? Or is it a case that the economy is on a far firmer footing than I am portraying?
On Wednesday, the RBNZ is expected to deliver another 50 basis points increase to the Official Cash Rate bringing the short-term interest rate up to 3.00 per cent.
To understand the broader context, in August 2021 the OCR was at a setting of 0.25 per cent. To call that a pivot, is something of an understatement.
Rising inflation has necessitated a move higher in interest rates, but it is the speed and quantum that concerns me.
Recent household and business confidence numbers suggest that the economic resilience the central bank believes the underlying economy has is not shared.
Furthermore, the recent dip in inflation prints globally could mean that the great price re-set could be coming to an end, sooner than many think.
You could argue that if this is the case, and inflation moderates quickly, that equally the RBNZ can pivot again. But with many homeowners now fixing their mortgages for a further two and three years, they are effectively locking in that higher cost of funding now.
Covid has been complex and had far-reaching consequences across most sectors.
Let's hope the RBNZ has called this correctly and there is the capacity for households to absorb these higher cost pressures. Otherwise it could be a steady diet of mince and tap water.
Mark Fowler is the Head of Investments at Hobson Wealth. This article contains market commentary and factual information only and does not constitute financial advice.