The 2011 figure probably overstates the household managed funds as I think it also includes the $6.7 billion invested in cash PIEs, which effectively are term deposits.
But even if you take the figures at face value, the retail managed funds sector has been stagnant for many years, making it a tough market for those selling plain old funds, let alone exotic examples.
That hasn't stopped people trying though, including Clayton Coplestone who over the last couple of weeks has taken four or five investment managers on a road tour of New Zealand pitching fund ideas to financial advisers.
Coplestone's 'Meet the Manager' extravaganza included a take on this century's most publicised growth story as told by Australian financial planner and fund marketer, Simon Wu, head of Premium China Funds Management.
Wu rattled off some impressive, if horrifying, statistics to highlight the China miracle: x number of megapolises under construction; so many months waiting time for a BMW; infinite demand for Louis Vuitton handbags.
But it's too soon to tell whether that will tempt New Zealand's cashed up investors over the wall.