BNZ turns back time on logo

Photo / Michael Craig

Why fix what is not broken rings true with BNZ as it reverts to a logo similar to its old 1950s southern cross design.

In 2008 BNZ changed its logo to a simple "BNZ", dropping the southern cross and gold chevron.

But BNZ recently announced a further change in its logo - bringing back the southern cross.

NZ external relations manager Erica Lloyd said yesterday it was a "branding evolution".

In 2011 BNZ would turn 150 and Ms Lloyd said this was the perfect time to return the stars to its logo.