A net 1 percent of firms surveyed in the New Zealand Institute of Economic Research's quarterly survey of business opinion expect general business conditions to deteriorate, turning from an optimistic net 13 percent reading three months earlier.
A net 18 percent of firms experienced better trading activity, unchanged from December, while just 6 percent anticipate a pick up in trading compared to 20 percent three months earlier.
"A key driver of this gloominess is that firms have consistently had their expectations of a pick-up in sales dashed in reality," senior economic Christina Leung said in a statement. "Their optimism is starting to wane - firms now see weak demand ahead."
The QSBO follows ANZ Bank New Zealand's business confidence survey last week showing just 3 percent of firms were optimistic about the economy, with a growing divide between an upbeat North Island and an increasingly gloomy South Island.
Leung told a briefing in Wellington that the survey's pessimism suggested an increased risk the Reserve Bank will cut the official cash rate to 2 percent in April, rather than wait until June.