A new organisation has been set up to promote trade between this country and the African continent - home to many of the world's fastest growing economies.
Chris Jones, chairman of the newly formed New Zealand Africa Business Council, said one of the group's main aims was to highlight the opportunities that exist for Kiwi businesses from Cape Town to Cairo.
The council, which already has 15 members, plans to hold events that will give Kiwi and African business people the chance to network together.
"Certain countries in Africa are challenging, but it's certainly one of the growth areas that presents a massive opportunity," said Jones. "The whole goal of the council is to encourage trade."
He said New Zealand companies in the IT, energy - especially geothermal - and primary sectors were particularly well-placed to do business in Africa.