As Finance Minister Grant Robertson was quick to point out, the plan was short on detail about where they'd find the money to cover costs, without cutting spending.
But essentially the rough policy draft gives Bridges a strong campaign line (we're giving money back) to contrast with the a new and controversial capital gains tax (CGT).
In reality the Working Group's proposal is required to be revenue neutral – so it's not a tax grab.
It may even mean lower taxes for many lower- and middle-income workers.
But a CGT would fundamentally alter the balance of the tax burden away from workers and towards those holding investment assets - many of whom are older Labour voters.
A CGT is something many economists and tax experts favour for reasons of fairness and to encouraging investment in more productive asset classes than property.
But the Nats will be counting on the nuances of tax policy being lost on the bulk of voters.
The Labour leadership team has fought and lost elections running with a CGT policy.
I'm sure they believe deeply in the economic and social value of this reform but they now face a stark and difficult choice between pragmatism and idealism.
It would be the biggest reform of New Zealand's tax system in generations and dramatically raise the stakes for the next election.
It's a reform which could ensure this Government's place in the economic history books.
The easier option would be to walk away from it, to make the case for more incremental changes to the existing system - but I don't think that why the likes of Robertson and Ardern got into politics.
Their other option is to take some time, soften the edges and then hope they've still got the political capital to sell a bigger vision next year.
The proposal is expected to have the CGT set at the marginal tax rate with few if any concessions or exemptions.
That would make it one of the toughest regimes in the Western world - which might actually be strategically useful.
Ardern has time to soak up the initial burst of outrage from opponents then spend some time softening the proposal.
The final policy could be presented as much cooler, calmer and more reasonable - relatively speaking.
Counter to this is the risk that watering down a CGT still leaves you with the political downside but with a more complicated system to implement and less revenue for a pay-off.