He has earned himself the nickname of 'Air Miles Andy' thanks to his catalogue of overseas trips but it seems that the Duke of York's opinion of himself is far from that.
Prince Andrew has described himself as an "ideas factory" in a new interview discussing his "friendly Dragons' Den" project, reports the MailOnline
Speaking to the Sunday Times the Queen's son, and seventh in line to the throne, said that he is the "entrepreneur-in-residence" at Buckingham Palace due to his business acumen.
He likens his role at the palace to that of Prince Albert in the Industrial Revolution, claiming he is doing the same for the digital revolution.
But while Andrew, 57, certainly considers his role to be important, he also considers himself to be an equal within society.