Throughout my career I have interviewed thousands of candidates for all sorts of jobs.
Most of these people tried their best to communicate to me why they were the most skilled or qualified candidate for the role, however, the majority missed the most important quality I needed to know in my employment decision.
Are they genuinely enthusiastic about the job opportunity and working for my business or client?
People are not aware that most of the time, employers don't just want the most purely skilled or qualified candidate for the vacancy, they are also seeking the candidate that is best aligned with the internal culture of their business. Skills you can teach, however, someone who has a genuine passion for the job, organisation and / or industry, is worth their weight in gold to an employer.
Best Candidate?
Throughout my time as a business owner, I have never hired anyone that I didn't feel was enthusiastic about the role I was offering. I don't want to have to work on a daily basis with someone who is "just there for the money".
On many occasions I have employed a new staff member who may not have been the most skilled candidate of the bunch. However, they successfully communicated to me their desire to work for my company and demonstrated a genuine passion to learn and upskill as quickly as possible.