The Irish enjoy nothing more than whingeing about the weather. But internet giants say the people of Ireland should be grateful for their damp, cold climate.
The country's mist, rain and chilly air have all become selling points: Google and other multinationals say that the Irish weather is now one of the main attractions for computer and online corporations setting up data centres in the republic.
Google has just established a US$75 million ($91 million) data processing centre alongside its European headquarters in Dublin, insisting that the chilly climate makes it more energy-efficient to cool down its servers. Since Google's arrival, southeast central Dublin has become a technological hub.
Other companies such as Facebook, LinkedIn, Twitter, Zynga, HP and Dropbox have all set up in Dublin. Amazon also operates a cloud computing centre there.
Ireland has been able to attract these world-famous corporations despite the depth of its financial crisis, because of the lobbying work of the country's Industrial Development Authority; a highly educated, young, English-speaking workforce; and, crucially, the republic's rock-bottom 12.5 per cent corporation tax. And now the weather can be added to those factors.