A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry about the recent grounding of the airline's entire fleet.
Less than a month after the grounding, which caused travel chaos across Australia and left 70,000 passengers stranded, and only a day after talks with unions fell through, Qantas was seeking to win back the public via Twitter.
"Ever wanted to experience Qantas First Class luxury? You could win a First Class gift pack feat. a luxury amenity kit and our famous QF PJs," Qantas tweeted on their @QantasAirlines account yesterday.
"To enter tell us 'What is your dream luxury inflight experience? (Be creative!)"
Entrants were to use the hash-tag #QantasLuxury - however the hash-tag was quickly used to vent against the recent actions of the airline.