New Zealand's "rock star economy" is fuelling big job growth as unemployment plummets.
Seek, the job search business, said employment advertisements rose 13 per cent last month compared to January 2013 and people in the provinces were gaining the most ground.
About 24,000 jobs were advertised nationally, up from less than 21,000 last January.
Janet Faulding, Seek's general manager, said smaller regions saw the greatest percentage gains.
Marlborough job ad volumes rose 55 per cent last month, Southland job ads were up 33 per cent and Northland up 30 per cent.