A global online commerce platform setting up a base in Wellington is pushing the remote worker model by hiring more than 100 locals and allowing them to work from home.
Shopify, which hosts digital stores for about 600,000 merchants, has chosen the capital city for its first remote hub in Oceania, partly due to its geographical layout.
"Looking at different cities that we wanted to set up in ... [Wellington] felt right for us," said director of global support, Marcie Murray, who has chosen the city from a number of places throughout New Zealand and Australia.
Not only did the size, layout and accessibility of the city make it simple for remote workers to meet with others in different areas, but Wellington lived up to its claims of innovation and new technology, she said.
"A city sort of says 'we invest in technology, we invest in innovation' ... it was so apparent even within hours of actually coming here that's really something that Wellington definitely does."