Entire communities have sprung up around sport at the masters level, and they're not just out there to kick a ball. There's a palpable sense of urgency on the pitch.
Especially in a masters tournament, as they go for gold, they really are playing like there's no tomorrow. And as we're living longer these days, this is the sort of thing that increases our quality of life in the long run.
"There are people who stay fit just for the sake of staying fit, but at the next level it's really competitive," explains Pale Sauni, who has thrived in the super-fast world of masters touch rugby at international level. "When I get out there, I need that gold medal, and I need it now, because I don't know if I'll be around next year."
He discovered the game only in his 30s, having played tackle in school and senior rugby. His first World Masters was in 1995 in Hawaii where, after training for nine months to prepare, he earned most valuable player honours.