Petrol has soared to its highest price ever, with most city outlets selling 91-octane fuel last night for 222.9c a litre.
The rise has made most petrol 1c a litre more expensive than at the previous high watermark in May last year, although industry minnow Gull Petroleum is holding out at prices ranging from 8c to 13c less than those of the big four of BP, Mobil, Chevron and Z.
It has left economists such as UBS New Zealand's Robin Clements fretting about the effect on household spending through the fragile financial recovery.
"Petrol is such a pervasive product - it is like a tax - it will crowd out other spending," he said.
Oil companies are blaming the increase on greater economic confidence overseas - in both the United States and Europe - as well as perennial tensions in the Middle East.