New Chinese Ambassador Wang Lutong doesn't want to spend too much time cooped up in his Wellington embassy during his stint as China's top diplomatic representative in New Zealand.
He says a "people-to-people link" is the foundation for the booming bilateral trade between this country and the world's second-largest economy.
With that in mind, Wang says he plans to hit the provinces as much as possible.
"It's my intention to visit every part of New Zealand and every electorate of your members of Parliament to meet the ordinary, average New Zealanders," he told the Herald during a visit to Auckland to attend the weekend's Lantern Festival. "I don't think New Zealand is all about Wellington."
Wang, who at 45 could well be China's youngest Ambassador in any of its embassies around the world, said he had met every Cabinet minister since arriving in New Zealand three months ago.