Fast food giant Domino's faced a flurry of orders today after accidentally offering customer £40 ($78) off.
Customers across the UK were quick to take advantage of what was labelled a "balls up" on social media.
More than 500 orders were reportedly made to just one Aberdeen branch in just two hours, according to the Daily Mail.
The HOTFRESH code cuts orders costing £50 or more by 40 per cent usually, but Twitter users reported far greater price decreases this afternoon.