For most of us, the endless bills, furniture catalogues and dental check-up reminders that constitute the bulk of our daily mail isn't exactly the stuff of which dreams are made.
But try explaining the concept of mail to young children and see just how magical it can seem. They don't realise the letter they proudly clutch is a statement about the interest on the desultory sum in their KiwiSaver account - they just see their name on the front of the envelope and feel like bursting with excitement. "Someone sent something specially to me?" they bellow. "Cool!"
Perhaps we should instead be trying to persuade our loin fruit of the enchantment that is receiving 500 emails a day, or the wondrousness of courier drivers. Because post is on its way out, we are told. Snail mail, the stuff of yesteryear. Tough bananas if you don't have internet access, or live in a place where it's patchy, or even enjoy getting actual letters. Or if you're a small business or charity which may rely more heavily on post. Either way, you're an antiquated refusenik trying to bleed the country dry by demanding letters be delivered every weekday.
It's in keeping with the New Zealand way, of course. Why have a great service, when we can have a cheaper, vastly inferior one? Why see money invested in the people and all the services a postal system is designed to offer, when you can have 2000 fewer people on your payroll and focus on customers who can pony up for premium parcel delivery?