There's no escaping the influence of global competition and the effect it has on your business, however protected you may have felt in the past.
So, you can either turn your back on the tsunami or you can use it to motivate change.
That's how NZME chief digital officer Laura Maxwell sees the challenge facing New Zealand businesses as they try and improve performance and compete against global competitors.
"Those that do that, will not only survive, but win."
Maxwell is commenting on behalf of NZME's real estate platform Oneroof.co.nz, sponsor of the Most Improved Performance category at the upcoming Deloitte Top 200 Awards for 2019.