By DANIEL RIORDAN
Deep Video Imaging (DVI), of Hamilton, has signed a partnership deal with a large United States company, Appian Graphics, giving the 3D monitor maker access to a global distribution network.
In return, DVI will offer Appian's multiple monitor graphics cards as preferred options when it sells its monitors, circumventing the need to have more than one graphics card to use its 3D screen effectively.
DVI general manager Gabriel Engel hopes the partnership will help lift his company's annual sales to more than $100 million by 2005.
Appian, based near Seattle, dominates the multiple monitor industry with nearly half the global market. Its cards allow one PC to power more than one monitor or, in DVI's case, multiple display layers within one monitor.
Appian's distribution network reaches the financial industry, medical imaging and desktop publishing - "just the type of people we think are early adaptors for our product," said Mr Engel.
DVI made contact with Appian at last month's Siggraph trade fair in New Orleans.
DVI's ultimate aim is to provide its technology to desktop computer users worldwide. The company is gunning for a share of the flat panel display market, worth about $43 billion in 1999 and forecast to increase to $163 billion by 2005.
Mr Engel said DVI needed to build its market presence before it could attract the attention of the likes of Sony and Samsung, the large display equipment manufacturers able to mass-market DVI's technology.
The partnership with Appian would help to achieve that game plan.
DVI was also building market presence by focusing on the interactive kiosk market, which was big in the US where companies promoted products through interactive kiosks at high traffic sites such as airports.
Mr Engel was wasting no time taking advantage of the new partnership. He and Hamish Macleod - recently recruited from Compaq to the new position of DVI sales and marketing manager - fly to Seattle tomorrow to attend a conference of Appian's distributors.
DVI was formed two years ago to commercialise technology devised by Mr Engel and Power Beat International founder Peter Witehira.
Investors include Warehouse founder Stephen Tindall and listed venture capital firm IT Capital, who each holds 40 per cent.
Deep Video Imaging signs with global partner
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