NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

Deal nearly sank French tycoon

By Simon Packard
Bloomberg·
5 Aug, 2011 06:20 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Alain Taravella is now building a mall in the Paris suburb of Villeneuve-la-Garenne and developing retail parks in Limoges and Le Mans. Photo / Thinkstock

Alain Taravella is now building a mall in the Paris suburb of Villeneuve-la-Garenne and developing retail parks in Limoges and Le Mans. Photo / Thinkstock

Alain Taravella recalls how in late 2008, as France's real-estate market slumped, he began doubting his biggest corporate acquisition.

A year earlier, he had bought apartment and office developer Cogedim from investors led by Italian insurer Vittoria Assicurazioni SpA. Analysts were sceptical of the €650 million ($1100 million) purchase; Cogedim didn't appear to mesh with Taravella's Altarea, a builder of shopping centres.

Then, as Cogedim's revenue and profit fell, Taravella wrote off more than half the value of the purchase that December, after rustling up €183 million of his own money in a June 2008 rights offering to maintain his 49 per cent Altarea stake.

"The end of 2008 wasn't a happy time," says Taravella, 63, at his headquarters between Paris's Opera district and the Avenue des Champs-Elysees. "Four years later, the bet has proved to be the right one."

Taravella's restructuring and a sudden recovery in France's housing market helped to prove critics wrong. He shed one of every eight jobs at Cogedim, sold development sites and began building starter homes for low-income earners.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Housing demand rebounded, driven by 20-year mortgage rates of about 4 per cent and government-subsidised interest-free loans for some first- time buyers. By the end of 2010, Cogedim's portion of French home sales had doubled, to 5.3 per cent, since the takeover.

Taravella's €760,000 investment to start Altarea in 1994 has repaid him more than 900-fold.

Since Altarea first became publicly traded in late 2004, its shareholders earned annual returns of 25 per cent from dividends and stock appreciation.

Taravella was at his best in turning his company around, says Christophe Kullmann, head of Metz, France-based office landlord Fonciere des Region, which owns 12 per cent of Altarea.

"He is the complete package: a financial expert, a real-estate man, a good manager and, above all, a formidable negotiator," he says.

Taravella grew up in Normandy and won one of the 246 places at Ecole des Hautes Etudes Commerciales de Paris, France's top business school, in 1968. Five out of six students that year were from Paris and its environs, including former International Monetary Fund chief Dominique Strauss-Kahn.

Taravella honed his real-estate skills while working with Pierre & Vacances chairman Gerard Bremond. For 19 years, Taravella helped turn the small business that built chalets at a ski resort into a €490 million company that now runs 51,000 holiday homes across Europe.

Advertisement
Advertise with NZME.

Still, Taravella wanted more.

"My goal was always to create a company," he says. Altarea, a name shortened from Alain Taravella Real Estate, plunged into retail properties, an area other companies were abandoning after France froze construction of out-of-town shopping centres to protect small businesses.

Taravella positioned Altarea as a city-centre specialist. He opened Bercy Village in 2000, transforming Paris's former wine-storage district into a cobbled pedestrian precinct with shops and restaurants.

Taravella is now building a mall in the Paris suburb of Villeneuve-la-Garenne and developing retail parks in Limoges and Le Mans.

Investors say Taravella delegates responsibilities to the loyal team he has assembled, all of whom hold Altarea shares.

His sons, Matthieu, 33, and Gautier, 31, are board members.

Advertisement
Advertise with NZME.

- Bloomberg

Billions no big deal: mogul

Carlos Rodriguez-Pastor says he never wanted the world to know how rich he is.

"I don't see what the big deal is," says the Peruvian mogul, who amassed much of his $3 billion fortune by selling financial services in South America through his IFH Peru.

"It just happened, and my life hasn't changed that much."

Rodriguez-Pastor, 52, and the seven fellow billionaires Bloomberg reports on in its September cover package have kept low profiles.

Advertisement
Advertise with NZME.

Brazilian real-estate developer Rubens Menin Teixeira de Souza found his ticket to wealth in homes for his country's rising middle class.

Alain Taravella of France survived a slump and is building malls, offices, houses and apartments.

Most of these tycoons' fortunes crested the 10-figure mark in the past two years as the value of stakes in publicly held companies soared.

Save

    Share this article

Latest from Business

Premium
AnalysisKate MacNamara

Reserve Bank's employee benefits: Gold standard or pretty standard?

New Zealand

Beekeeper advocacy group comes under pressure

Premium
OpinionRichard Prebble
|Updated

Richard Prebble: Why the Regulatory Standards Bill matters for property rights


Sponsored

Tired of missing out on getting to global summits to help grow your business?

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Reserve Bank's employee benefits: Gold standard or pretty standard?
Kate MacNamara
AnalysisKate MacNamara

Reserve Bank's employee benefits: Gold standard or pretty standard?

ANALYSIS: $800 for a home office, $500 wellness allowance and 15 days' wellness leave.

16 Jul 03:00 AM
Beekeeper advocacy group comes under pressure
New Zealand

Beekeeper advocacy group comes under pressure

16 Jul 03:00 AM
Premium
Premium
Richard Prebble: Why the Regulatory Standards Bill matters for property rights
Richard Prebble
OpinionRichard Prebble
|Updated

Richard Prebble: Why the Regulatory Standards Bill matters for property rights

16 Jul 12:00 AM


Tired of missing out on getting to global summits to help grow your business?
Sponsored

Tired of missing out on getting to global summits to help grow your business?

14 Jul 04:48 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP