Water usage there is especially a concern as the state's drought pushes into its fifth year.
California Gov. Jerry Brown issued an executive order in May to extend statewide emergency water restrictions, establishing long-term measures to conserve water.
The water risk to investors of California-based companies operating data centres will not affect them gradually, said Julie Gorte, senior vice president of sustainable investing at Pax World Management.
"It will probably come in one big splashy moment," she said.
As a result, some sustainable-minded investors are trying to enhance their understanding of water risk before it becomes a liability, said Cate Lamb, head of water at investor environmental advocacy group CDP.
The group held a series of workshops this year for investors to discuss their most crucial water reporting needs, such as isolating water risk of individual assets. The number of institutional investors committed to its water engagement program with companies has grown to 617 from 150 in 2010.
Operational efficiencies at data centres have a direct link to companies' profitability and pose an increasing risk for investors in a "tense" climate change environment, said Himani Phadke, research director at the Sustainability Accounting Standards Board, a non-profit that writes corporate sustainability reporting guidelines for investors.
Companies, like investors, are trying to get ahead of the risk.
Bill Weihl, director of sustainability at Facebook, said the company uses a combination of fresh air and water to cool its data centres. In 2015, Facebook said it used a total of 221 million gallons of water, with 70 per cent of that consumption at its data facilities.
"We designed our data centres to use about half the water a typical data centre uses," he said in emailed answers to questions.
We designed our data centres to use about half the water a typical data centre uses.
Around Facebook's Prineville, Oregon, data centre in particular, water efficiency has become "a big issue," Weihl said. The centre is east of the Cascade Mountains, a region that tends to be drier than western side of the state, and businesses must compete with farmers and a growing local population for water.
Weihl said rainwater capture and reuse, which is used for irrigation and toilet-flushing at the centre, saves 272,000 gallons of municipally treated water per year.
Facebook is also working with the City of Prineville and its engineers on the town's water plan, which includes water mitigation and recycling "grey water" from buildings, he said.
Water consumption at eBay Inc's Salt Lake City-based data centre rose 14 per cent in 2014 to 31,354 gallons, according to the online retailer's sustainability report, while its Phoenix facility saw usage drop 3 per cent to 57,421 gallons. A company spokeswoman declined to comment.
Google declined to say how much water the company's data centres use, but said that the company redesigns its cooling technology on average about every 12 to 18 months. The company has also designed data centres that use air instead of water for cooling, it said.
Over the past few years, we have seen a dramatic increase of interest in water as a business risk and also as a business opportunity issue.
"There is no 'one size fits all' model - each data centre is designed for the highest performance and highest efficiency for that specific location and we're always testing new technologies to further our commitment to efficiency and environmental responsibility," vice president of data centre operations Joe Kava said in an e-mail adapted from an earlier blog post.
The environmental impact of data centres is poised to grow as the world produces more data each day. Carbon emissions from data centres already represent 0.2 per cent of the world's total carbon dioxide emissions, compared to 0.6 per cent for airlines, according to a 2010 McKinsey & Co report.
And more companies are developing larger data centres as they transition to cloud computing, increasing the demand for water needed for cooling their data servers, said Pax World's Gorte.
The need to boost water unit efficiency at data centres is driving some companies to open up locations near water sources and cooler climates. Menlo Park, California-based Facebook, for example, began operations at its overseas data centre in Lulea, Sweden in 2013 near the Arctic Circle. Mountain View, California-based Google operates a total of 15 data centres with four located in northern Europe.
Investor concern about corporate water use will only continue to grow, said William Sarni, director and practice leader of Water Strategy at Deloitte Consulting.
"Over the past few years, we have seen a dramatic increase of interest in water as a business risk and also as a business opportunity issue," said Sarni. "I see it accelerating."
- Bloomberg.