As we say goodbye to 2020 and welcome in 2021, it's a good time to catch up on the very best of the Herald columnists we enjoyed reading over the last 12 months. From politics
Damien Venuto: Was this the stupidest marketing idea of 2020?
Some marketing ideas should never see the light of day. Image / YouTube
Damien Venuto on the one marketing idea no one needed in 2020.
![Not all ideas are good ideas. Photo / 123RF](https://www.nzherald.co.nz/resizer/v2/BNA7A727VTZXQXTFDU2JMP7NQM.jpg?auth=fed235bc9138fd7ca38ce809a80cf49f5a6ea7b1230bcf20a554a906d0254961&width=16&height=12&quality=70&smart=true)
The thing Kiwi businesses don't need to hear in 2021
Judging by the recent stream of emails and social media posts offering predictions and trends on what to expect in 2021, you'd think 2020 was just a standard "nothing to see here" kind of year.
It takes a particularly acute case of audacity to swirl the tea leaves after the past 12 months and pretend to see patterns revealing what comes next.
Here's the prediction none of us needs to hear right now, writes Damien Venuto.
![Predictions are notoriously difficult to get right. Photo / Getty Images](https://www.nzherald.co.nz/resizer/v2/CREGW7Q63KPSGONLD67HIGRHWU.jpg?auth=69f4e131cd4de97a9731c2947755656e7a2b995b537eb66d99bea900e7e772ad&width=16&height=9&quality=70&smart=true)
The media feeds off chaos. So what happens after Trump and Covid?
A terrorist attack, a volcanic eruption, smoke billowing for days from an inner-city landmark, a global pandemic and the most outrageous US President in living memory - over the past 18 months they have all conspired to deliver a chaotic news cycle unlike anything seen by even the most experienced journalists.
But with swift progress being made towards a vaccine rollout and Donald Trump's presidency (presumably) coming to an end, at least some of the chaos looks set to subside in 2021.
So where does this leave the media, which remains reluctantly entwined in its complicated relationship with chaotic events?
Damien Venuto on what the media might do once the record numbers subside.
![The news cycle over the last 18 months has been unlike anything seen in the last few decades. Photo / AP](https://www.nzherald.co.nz/resizer/v2/3KGDUKSIVXEFJJ6KYED2KQ6PEU.jpg?auth=9ed4ee01d0ec82c3ffe0fa4f74965f303f5e122f82689a2a4add7418fc7559a0&width=16&height=9&quality=70&smart=true)