An idea that has recently slipped from the art world into business is 'curation'.
Curated stores have rapidly become a staple of retail (think Moss and Colette at the top end), but the act of curating, of selecting with intent, has fantastic potential in a world overwhelmed with choices.
I've
already noted Saatchi & Saatchi's partnership with the curating house Formavision to create exhibitions around the launch of the Lexus LS.
Now our content group, GUM, is working with CULT-GEIST on a project called The Sightseeing Tour.
This is the first event from 4C - a long-term programme from CULT-GEIST and Gum @ Saatchi - and designed to celebrate the convergence of culture, content, communication and commerce.
Anything with that many C's has got to be good for you! The Sightseeing Tour is a selection of work by 24 young artists inspired by the city and connects urban culture with creativity.
There's three more C's right there - city and creativity and connection.
The Tour includes video, photography, installation, street art and painting, and was co-curated by Samuel Gassmann.
First exhibited at Saatchi & Saatchi in London, it now lives online.
