Trade Me has revealed its five hottest searches in the run up to Christmas, with Apple's iPhones, iPads and iPods topping the list.
Lego and trampolines attracted huge interest, too, with barbecues and Karen Walker/Country Road clothing rounding out the top five.
"Outdoor furniture, mobile phones and health and beauty have all done well," Trade Me spokesman Paul Ford said.
"On the other side of the coin, books, CDs and DVDs are down, reflecting the fact Kiwis are increasingly shifting this part of their buying on to the net and getting these items online in one form or other of downloadable media."