As online accounting-software developer Xero widened its loss for the year to March 31, founder and chief executive Rod Drury says shareholders would be worried if the company wasn't in the red.
"A consequence of being a growth company is that we're going to go out and invest ... we've kept our losses under control," he said.
Focusing on the 107 per cent jump in Xero's revenue, Drury said the company was growing aggressively.
The number of the company's paying business customers more than doubled in the last financial year, rising to 78,000.
"[Xero] is quite different from a normal New Zealand company, but our model is exactly what's happening with all the US tech companies. We've got this major change going on, huge opportunity, and we just need to hire people as fast as we can," Drury said.