Auckland tourism chiefs and Auckland Airport will launch a new strategy to attract rich Chinese tourists.
Auckland Tourism, Events and Economic Development (ATEED) and the airport company say the strategy is based around targeting high yielding business and first-class passengers and selling premium experiences and accommodation on arrival in Auckland.
This will involve marketing direct to consumers through initiatives like partnering with airline frequent flyers and platinum credit card companies to promote tourism packages to wealthy customers and working with inbound tour operators.
Auckland Mayor Len Brown has announced a new marketing partnership with Guangzhou as part of the mayoral trade mission to five Chinese cities.
Up to 60 multimillionaire business people from the exclusive Shanghai Travellers Club were hosted at a function yesterday in the city by ATEED, Auckland Airport, Air New Zealand and SkyCity.