Tourism New Zealand says a big digital push is paying off with a surge in the number of referrals to industry businesses in the past year.
The organisation, which has responsibility for marketing New Zealand as a destination overseas, says there were about two million referrals to tourism businesses through its digital channels, 50 per cent up on the year before.
Chief executive Kevin Bowler said the number of visits to newzealand.com had increased 29 per cent to 14.1 million.
Visitors were still using the site primarily for research and investigation. Research found that 81 per cent were more likely to travel to New Zealand as a result of visiting the website.
Bowler said there was no charge for local tourism businesses to list on the site and about 7000 were listed.