New Zealand short term visitor numbers fell in September compared to a year earlier which were bolstered by the Rugby World Cup. China overtook the US as the country's third largest visitor source.
Some 179,100 short-term visitors arrived in New Zealand last month down from 219,900 visitors in September 2011 when visitors flocked here for the world cup, according to Statistics New Zealand. That's up from 174,200 visitors in September 2010.
The monthly figures showed China overtook the US as New Zealand's third largest visitor source in the September year up 38 per cent to 186,800. Visitors from US fell 2.8 per cent to 180,100.
Auckland International Airport, the country's biggest gateway, is targeting growth from Asia, and China in particular, saying the region is set to provide the biggest growth in visitor arrivals by 2020. It believes China has the potential to generate more than 430,000 arrivals by 2020.
The majority of tourists visiting New Zealand came from Australia up 4.4 per cent to 1.7 million, followed by the United Kingdom on 198,384.