The falling New Zealand dollar will boost tourism and could enable hotel operators to increase prices.
Tourism Export Council chief executive Lesley Immink said the declining currency might not bring a greater number of visitors immediately, but it would enable those with United States dollars to spend more.
"We've been able to trade through the most difficult period where the high kiwi was like an extra tax," she said.
"When there's [US dollar] movement going up then that's dollars in the bank.
"It's also an opportunity for operators, particularly in accommodation, to put their prices up a bit.