Lifetime Mt Ruapehu lift passes are being offered for the first time in a decade as the operator of Turoa and Whakapapa ski fields embarks on a $100 million infrastructure investment programme.
The life passes, which were last offered in 2006 and go on sale online today, cost $3950 each.
The sale ends on October 10.
The lifetime pass price of $3950 would buy around 42 days skiing at the daily adult rate of $95.
Ruapehu Alpine Lifts (RAL) said a "life pass plus", which could be transferred to another person within 10 years of purchase, cost $5150.