Six tourism projects have been awarded $3.84m by the government as part of its Tourism Growth Partnership scheme.
Prime Minister and tourism minister John Key said those getting the money were matching it with $23 million of their own funding.
Those getting the funds range from support for Auckland Airport to spend on marketing in China's Guangdong province to an adventure park in Christchurch.
Key made the announcement old the TRENZ tourism trade show in Auckland this morning.
Under the growth partnership, the Government has made $32 million available over four years to support projects that will create new opportunities and overcome barriers to growth in the tourism sector.