Last year New Zealand welcomed a record 3.5 million visitors to its shores. As the tourism industry steams along with international arrivals growing at 12 per cent a year, 2017 should set a new record. By 2022, the Ministry of Business, Innovation and Employment forecasts that one million more tourists will enter New Zealand, and tip $16 billion into the economy.
On current trends this forecast, made just last year, will be eclipsed well before then, with as many as seven million travellers having their passports stamped on arrival by 2023.
The flood of visitors is placing stress on many destinations. Small towns which benefit from the tourism dollar are struggling to meet demands on their facilities such as toilets, carparks and transport.
Environmentally sensitive locations are bearing a burden that was never anticipated by managers of the public estate, which is what draws so many people to this country. The line of hikers making the day journey across the Tongaririo alpine crossing or the white campervans queued at scenic drawcards on the West Coast is evidence of the mounting pressure at tourism hotspots.
To ease the burden on towns and cities, a 2 per cent bed tax and $5 increase in the departure levy were suggested in a report by McKinsey and Company for several of the country's big industry stakeholders. These measures, together with a $65 million injection from taxpayers, would raise $130 million for tourism infrastructure, which is the amount of investment needed in 20 council areas where soaring visitor numbers have outstripped ratepayer spending.