Arguably the country's most famous burger joint is ready to reopen its doors this morning, with a clear social distancing plan in place to avoid any unnecessary contact.
Queenstown's Fergburger has such a devout following that customers have caused famously long crowded lines, waiting for over an hour at peak times. Irish rugby captain Brian O'Driscoll even once gave its burgers a live post-match shout out.
"There hasn't been any easy decisions over the last six weeks but we felt it was the right decision to open. Give a bit of cheer back, give our staff something to work towards and see how it goes.''
Customers will be able to order online through the company's website and it will take phone orders.
"Completely contactless. And you won't be able to enter the precinct unless you have made that order," Bradley said.
Customers can expect markers on Shotover St indicating where to stand.
"We're asking them to respect each other. There'll be signs up to the entry of the area and there'll be someone outside during the busy times to guide them and enforce that too.''
Bradley said there had been a mixed bag of re-openings since Tuesday.
"And that was one of our reasons for not rushing in. We did not need to be open on Tuesday. We wanted to take our time and learn from the good and the bad from others.''
Bradley said he didn't know how the re-opening would go.