China has surged ahead of the United Kingdom to become New Zealand's second largest tourist market, according to figures out today.
The Ministry of Business, Innovation and Employment (MBIE) today released its quarterly International Visitor Survey, which shows spending by Chinese visitors has increased by 37 per cent in the last year.
A total spend of $555 million in the year to September 2012 put China ahead of UK spending ($545 million) for the first time.
Ongoing growth in the Chinese visitor spend would have major implications for our tourism industry, said the ministry's tourism research and evaluation manager Peter Ellis.
"In the last three years China has overtaken Japan, the United States and now the UK tourist markets to become our second largest tourism market, as we forecast 14 months ago would happen around this time," he said.